{"id":1535,"date":"2023-01-04T17:00:00","date_gmt":"2023-01-04T08:00:00","guid":{"rendered":"https:\/\/dtdrz8mlqwp80.cloudfront.net\/article\/uncategorized\/605\/"},"modified":"2025-10-08T21:27:45","modified_gmt":"2025-10-08T12:27:45","slug":"605","status":"publish","type":"post","link":"https:\/\/www.spiral-platform.co.jp\/article\/member\/605\/","title":{"rendered":"CRM\u5206\u6790\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff018\u3064\u306e\u624b\u6cd5\u3068\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"\n<p>CRM\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u3054\u3068\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u3067\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u304c\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u4e2d\u3001\u8fd1\u5e74\u305d\u306e\u91cd\u8981\u6027\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306fCRM\u5206\u6790\u306b\u3064\u3044\u3066\u6982\u8981\u3084\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3001\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<br>\u306a\u304a\u3001CRM\u5206\u6790\u306e\u524d\u63d0\u3068\u306a\u308b\u30b7\u30b9\u30c6\u30e0\u306e\u4ed5\u7d44\u307f\u3084\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/www.spiral-platform.co.jp\/article\/member\/234\/\">\u3010CRM\u30b7\u30b9\u30c6\u30e0\u3063\u3066\u306a\u306b\uff1f\u3011\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u5f37\u307f\u3068\u306f<\/a>\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\n\n\n\n<div class=\"solLink under_head\"><a href=\"\/solution\/member\/\"><img src=\"https:\/\/www.spiral-platform.co.jp\/article\/wp-content\/uploads\/sites\/3\/common_img\/cnt_bnr_member01x2.png\"><\/a><\/div><h2 class=\"wp-block-heading\">CRM\u5206\u6790\u306e\u6982\u8981<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\/article\/wp-content\/uploads\/sites\/3\/pixta_88667627_M.jpg\" alt=\"\" class=\"wp-image-14503\"\/><\/figure>\n\n\n\n<p>CRM\uff08Customer Relationship Management\uff09\u3068\u306f\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u3068\u8a33\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u9867\u5ba2\u3054\u3068\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u3067\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>CRM\u5206\u6790\u306f\u3001\u4f01\u696d\u81ea\u3089\u304c\u84c4\u7a4d\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5b9f\u65bd\u3059\u308b\u304b\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306b\u6709\u52b9\u306a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CRM\u5206\u6790\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\/article\/wp-content\/uploads\/sites\/3\/pixta_93726803_M.jpg\" alt=\"\" class=\"wp-image-14505\"\/><\/figure>\n\n\n\n<p>CRM\u5206\u6790\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f\u306b\u3064\u3044\u3066\u3001\u300c\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u5909\u5316\u300d\u300c\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u306b\u4f34\u3046\u65e2\u5b58\u9867\u5ba2\u306e\u91cd\u8981\u6027\u300d\u3068\u3044\u30462\u3064\u306e\u89b3\u70b9\u304b\u3089\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u5909\u5316<\/h3>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306f\u81ea\u5206\u306e\u6b32\u3057\u3044\u60c5\u5831\u3092\u81ea\u3089\u63a2\u3057\u8cfc\u8cb7\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u306e\u3088\u3046\u306a\u3059\u3079\u3066\u306e\u6d88\u8cbb\u8005\u306b\u540c\u3058\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u306f\u3001\u591a\u69d8\u5316\u3057\u305f\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u305a\u3001\u58f2\u4e0a\u6a5f\u4f1a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u9867\u5ba2\u3054\u3068\u306e\u30cb\u30fc\u30ba\u3092\u7684\u78ba\u306b\u3068\u3089\u3048\u3001\u9867\u5ba2\u968e\u5c64\u3054\u3068\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53ef\u80fd\u3068\u3059\u308bCRM\u5206\u6790\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u306b\u4f34\u3046\u65e2\u5b58\u9867\u5ba2\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>\u5e02\u5834\u306e\u6210\u719f\u5316\u306b\u3068\u3082\u306a\u3063\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u3063\u3066\u3082\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u4ee5\u524d\u3088\u308a\u96e3\u3057\u304f\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u4e2d\u3001\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u3088\u308a\u3082\u65e2\u5b58\u9867\u5ba2\u306b\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u308c\u3060\u3051\u9577\u304f\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u304b\u304c\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u8ab2\u984c\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u91cd\u70b9\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u65e2\u5b58\u9867\u5ba2\u3092\u62bd\u51fa\u3057\u3001\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u628a\u63e1\u3001\u8981\u671b\u306b\u5fdc\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u3001\u4f01\u696d\u306b\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3082\u3001CRM\u5206\u6790\u304c\u6ce8\u76ee\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CRM\u5206\u6790\u306e8\u3064\u306e\u624b\u6cd5<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\/article\/wp-content\/uploads\/sites\/3\/pixta_59872235_M.jpg\" alt=\"\" class=\"wp-image-14504\"\/><\/figure>\n\n\n\n<p>\u3053\u3053\u304b\u3089\u306fCRM\u5206\u6790\u306e\u4e3b\u306a\u624b\u6cd5\u30928\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">RFM\u5206\u6790<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u30923\u3064\u306e\u6307\u6a19\u3067\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3066\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>RFM\u306f\u6b21\u306e\u5358\u8a9e\u306e\u982d\u6587\u5b57\u304b\u3089\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fbRecency\uff1a\u6700\u7d42\u8cfc\u5165\u65e5<\/p>\n\n\n\n<p>\u30fbFrequency\uff1a\u8cfc\u5165\u56de\u6570<\/p>\n\n\n\n<p>\u30fbMonetary\uff1a\u8cfc\u5165\u91d1\u984d<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u300c\u8cfc\u5165\u56de\u6570\u304c\u591a\u304f\u8cfc\u5165\u91d1\u984d\u3082\u5927\u304d\u304f\u3001\u76f4\u8fd1\u3067\u3082\u8cfc\u5165\u5c65\u6b74\u306e\u3042\u308b\u512a\u826f\u9867\u5ba2\u300d\u3084\u300c\u8cfc\u5165\u56de\u6570\u304c\u591a\u304f\u8cfc\u5165\u91d1\u984d\u3082\u5927\u304d\u3044\u304c\u3001\u524d\u56de\u306e\u8cfc\u5165\u304b\u3089\u9593\u304c\u7a7a\u3044\u3066\u3044\u308b\u9867\u5ba2\u300d\u306a\u3069\u3067\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u9069\u3057\u305f\u8ca9\u4fc3\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057RFM\u5206\u6790\u306f\u3001<strong>\u3059\u3067\u306b\u8cfc\u5165\u5b9f\u7e3e\u306e\u3042\u308b\u9867\u5ba2\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u305f\u3081\u3001\u9867\u5ba2\u80b2\u6210\u3068\u3044\u3046\u9577\u671f\u7684\u306a\u8996\u70b9\u306b\u3064\u3044\u3066\u306f\u5225\u306e\u624b\u6cd5\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044<\/strong>\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30b7\u30eb\u5206\u6790<\/h3>\n\n\n\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u306e\u9867\u5ba2\u3092\u8cfc\u5165\u91d1\u984d\u306e\u9ad8\u3044\u9806\u306b10\u7b49\u5206\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u533a\u5206\u3057\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u58f2\u4e0a\u4e0a\u4f4d2\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u304c\u3001\u81ea\u793e\u58f2\u4e0a\u306e\u3069\u306e\u304f\u3089\u3044\u306e\u5272\u5408\u3092\u5360\u3081\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u3092\u884c\u3048\u3070\u3001\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u512a\u826f\u9867\u5ba2\u306b\u96c6\u4e2d\u3057\u305f\u65bd\u7b56\u3092\u884c\u3063\u305f\u308a\u3001\u58f2\u4e0a\u8ca2\u732e\u5ea6\u306e\u4f4e\u3044\u30b0\u30eb\u30fc\u30d7\u306b\u65bd\u7b56\u3092\u96c6\u4e2d\u3057\u58f2\u4e0a\u306e\u5e95\u4e0a\u3052\u3092\u72d9\u3046\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u30c7\u30b7\u30eb\u5206\u6790\u3067\u306f\u3001<strong>\u6642\u9593\u306e\u6982\u5ff5\uff08\u8cfc\u5165\u6642\u671f\u3084\u7d99\u7d9a\u671f\u9593\uff09\u304c\u306a\u3044\u305f\u3081\u3001\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u306b\u3042\u305f\u308a\u58f2\u4e0a\u3092\u96c6\u8a08\u3059\u308b\u671f\u9593\u306b\u3064\u3044\u3066\u614e\u91cd\u306b\u6c7a\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/strong>\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CTB\u5206\u6790<\/h3>\n\n\n\n<p>CTB\u5206\u6790\u3068\u306f\u9867\u5ba2\u30923\u3064\u306e\u5c5e\u6027\u3067\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>CTB\u306f\u6b21\u306e\u5358\u8a9e\u306e\u982d\u6587\u5b57\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fbCategory\uff08\u30ab\u30c6\u30b4\u30ea\uff09<\/p>\n\n\n\n<p>\u30fbTaste\uff08\u30c6\u30a4\u30b9\u30c8\uff09<\/p>\n\n\n\n<p>\u30fbBrand\uff08\u30d6\u30e9\u30f3\u30c9\uff09<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u98df\u54c1\u3084\u98f2\u6599\u3092\u6271\u3046EC\u30b5\u30a4\u30c8\u3067\u306f<\/p>\n\n\n\n<p>\u30ab\u30c6\u30b4\u30ea\uff1a\u5927\u5206\u985e\u2026\u5973\u6027\u3001\u4e2d\u5206\u985e\u2026\u98f2\u6599\u3001\u5c0f\u5206\u985e\u2026\u30b3\u30fc\u30d2\u30fc<\/p>\n\n\n\n<p>\u30c6\u30a4\u30b9\u30c8\uff1a\u7802\u7cd6\u5165\u308a\u3001\u30d6\u30e9\u30c3\u30af\u3001\u30df\u30eb\u30af\u5165\u308a<\/p>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\uff1a\u30b3\u30fc\u30d2\u30fc\u30e1\u30fc\u30ab\u30fc\u5404\u793e<\/p>\n\n\n\n<p>\u3068\u3044\u3063\u305f\u5c5e\u6027\u306b\u3088\u3063\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>CTB\u5206\u6790\u306b\u3088\u308a\u3001<strong>\u9867\u5ba2\u306e\u5c5e\u6027\u3054\u3068\u306b\u3069\u306e\u3088\u3046\u306a\u88fd\u54c1\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u3092\u63a8\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d<\/strong>\u3001\u5c5e\u6027\u306b\u5408\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPM\u5206\u6790<\/h3>\n\n\n\n<p>CPM\u5206\u6790\u3068\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u8907\u6570\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3001\u9867\u5ba2\u306e\u72b6\u614b\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3092\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>CPM\u306f\u3001\u9867\u5ba2\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08Costomer Portfolio Management\uff09\u306e\u7565\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8cfc\u5165\u983b\u5ea6\uff08\u56de\u6570\u3001\u8cfc\u5165\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570\uff09\u30fb\u8cfc\u5165\u91d1\u984d\u30fb\u96e2\u8131\u671f\u9593\u3067\u9867\u5ba2\u309210\u500b\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u533a\u5206\u3057\u3001<strong>\u305d\u308c\u305e\u308c\u306e\u5c5e\u6027\u306b\u5408\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u80b2\u6210\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u8cfc\u5165\u304c1\u5ea6\u304d\u308a\u306e\u300c\u521d\u56de\u96e2\u8131\u5ba2\u300d\u306b\u5bfe\u3059\u308b\u30d5\u30a9\u30ed\u30fc\u3001\u9577\u671f\u8cfc\u5165\u306e\u300c\u512a\u826f\u73fe\u5f79\u5ba2\u300d\u306b\u5bfe\u3059\u308b\u9ad8\u5358\u4fa1\u306e\u81ea\u793e\u4ed6\u88fd\u54c1\u306e\u7d39\u4ecb\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/h3>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u9867\u5ba2\u3092\u305d\u306e\u5c5e\u6027\u306b\u3088\u308a\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u3053\u3068\u3092\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306f\u3001\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3055\u308c\u305f\u9867\u5ba2\u3054\u3068\u306b\u305d\u306e\u30cb\u30fc\u30ba\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5c5e\u6027\u3068\u3057\u3066\u306f\u3001\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u8077\u696d\u30fb\u5c45\u4f4f\u5730\u30fb\u8da3\u5473\u306a\u3069\u304c\u4e00\u822c\u7684\u306b\u63a1\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>IT\u306e\u9032\u5316\u306b\u3088\u308a\u6d88\u8cbb\u8005\u304c\u81ea\u7531\u306b\u60c5\u5831\u3092\u53d6\u5f97\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30cb\u30fc\u30ba\u3082\u591a\u69d8\u5316\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u4e0b\u3067\u3082\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3092\u884c\u3048\u3070<strong>\u65bd\u7b56\u3092\u5f37\u5316\u3059\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u660e\u78ba\u306b\u306a\u308a<\/strong>\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790<\/h3>\n\n\n\n<p>\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u3068\u306f\u3001\u30d3\u30c3\u30af\u30c7\u30fc\u30bf\u306e\u4e2d\u304b\u3089\u4f3c\u305f\u6027\u8cea\u30fb\u5c5e\u6027\u3092\u6301\u3063\u305f\u30c7\u30fc\u30bf\u3092\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u30fb\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306e\u96c6\u307e\u308a\u306f\u30af\u30e9\u30b9\u30bf\u30fc\uff08\u96c6\u56e3\uff09\u3068\u547c\u3070\u308c\u3001\u3069\u306e\u3088\u3046\u306a\u7279\u5fb4\u3084\u50be\u5411\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u5206\u6790\u304c\u306a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u3042\u3089\u304b\u3058\u3081\u6307\u6a19\u3092\u6301\u3063\u3066\u3044\u308b\u4ed6\u306e\u5206\u6790\u3068\u7570\u306a\u308a\u3001\u96c6\u307e\u3063\u305f\u30af\u30e9\u30b9\u30bf\u30fc\u304b\u3089\u6307\u6a19\u3068\u306a\u308a\u3046\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3064\u3051\u51fa\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u6d3b\u304b\u3059<\/strong>\u70b9\u306b\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LTV\u5206\u6790<\/h3>\n\n\n\n<p>LTV\uff08Life Time Value\uff09\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u8a33\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u8a08\u7b97\u5f0f\u3067\u793a\u3059\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>LTV \uff1d \u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u8cfc\u5165\u983b\u5ea6\uff08\u56de\u6570\uff09 \u00d7 \u7d99\u7d9a\u8cfc\u5165\u671f\u9593<\/p>\n\n\n\n<p>\u81ea\u793e\u306b\u3068\u3063\u3066LTV\u306e\u9ad8\u3044\u9867\u5ba2\u306f\u91cd\u8981\u9867\u5ba2\u3067\u3042\u308a\u3001LTV\u5206\u6790\u306b\u3088\u308a\u91cd\u70b9\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u3067\u5229\u76ca\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f<strong>\u91cd\u8981\u9867\u5ba2\u306e\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5f37\u5316\u3059\u3079\u304d\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3082\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/h3>\n\n\n\n<p>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306f\u81ea\u793e\u306e\u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u3001\u3068\u304f\u306b\u512a\u826f\u9867\u5ba2\u306b\u7126\u70b9\u3092\u5f53\u3066\u305d\u306e\u30cb\u30fc\u30ba\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u5b9a\u306e\u5730\u57df\u3001\u6642\u671f\u3001\u9867\u5ba2\u5c64\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u5229\u76ca\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u58f2\u308a\u4e0a\u3052\u306b\u3068\u3063\u3066\u91cd\u8981\u306a<strong>\u512a\u826f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u3064\u304b\u307f\u3001\u3059\u3070\u3084\u304f\u5bfe\u5fdc\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u4f01\u696d\u4fa1\u5024\u3082\u9ad8\u307e\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CRM\u5206\u6790\u306e\u6d3b\u7528\u3092\u884c\u3046\u969b\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\/article\/wp-content\/uploads\/sites\/3\/pixta_69947874_M.jpg\" alt=\"\" class=\"wp-image-14506\"\/><\/figure>\n\n\n\n<p>CRM\u5206\u6790\u306f\u3001\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u3046\u3048\u3067\u5927\u5909\u6709\u52b9\u3067\u3059\u3002\u3053\u3053\u3067\u306fCRM\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u81ea\u793e\u306e\u8ab2\u984c\u3068\u76ee\u7684\u306e\u660e\u78ba\u5316<\/h3>\n\n\n\n<p>CRM\u5206\u6790\u306e\u5c0e\u5165\u524d\u306b\u3001\u81ea\u793e\u306e\u55b6\u696d\u4e0a\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e0a\u306e\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u304c\u7d99\u7d9a\u306e\u512a\u826f\u9867\u5ba2\u306b\u306a\u308b\u307e\u3067\u306e\u5404\u6bb5\u968e\u3067\u3001\u3082\u3057\u81ea\u793e\u306e\u30a6\u30a3\u30fc\u30af\u30dd\u30a4\u30f3\u30c8\u304c\u898b\u3064\u304b\u308c\u3070\u3001\u305d\u3053\u306b\u91cd\u70b9\u7684\u306b\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u3055\u3089\u306b\u4f38\u3070\u305b\u308b\u5f37\u307f\u30fb\u88dc\u5f37\u3059\u3079\u304d\u5f31\u70b9\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308bCRM\u5206\u6790\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u84c4\u7a4d<\/h3>\n\n\n\n<p>CRM\u5206\u6790\u306b\u304a\u3044\u3066\u305d\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u30fb\u8ca9\u58f2\u30fb\u5e83\u544a\u306a\u3069\u306b\u95a2\u3059\u308b\u5e45\u5e83\u3044\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u4fdd\u6709\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u524d\u63d0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u52d5\u3067\u6700\u65b0\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3001\u793e\u5185\u3067\u306e\u60c5\u5831\u5171\u6709\u304c\u53ef\u80fd\u3068\u306a\u308b\u3088\u3046\u306a\u4ed5\u7d44\u307f\u4f5c\u308a\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u90e8\u9580\u9593\u3067\u306e\u30b7\u30b9\u30c6\u30e0\u9023\u643a<\/h3>\n\n\n\n<p>\u60c5\u5831\u306e\u96c6\u7d04\u3001\u307e\u305f\u5168\u793e\u7684\u306a\u696d\u52d9\u52b9\u7387\u306e\u89b3\u70b9\u304b\u3089ERP\u306e\u5c0e\u5165\u3082\u5927\u5909\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>ERP\uff08Enterprise Resource Planning\uff09\u306f\u7d71\u5408\u57fa\u5e79\u696d\u52d9\u30b7\u30b9\u30c6\u30e0\u3068\u3082\u547c\u3070\u308c\u3001\u751f\u7523\u30fb\u7269\u6d41\u30fb\u8ca9\u58f2\u306a\u3069\u306e\u57fa\u5e79\u696d\u52d9\u3092\u7d71\u5408\u3057\u3001\u696d\u52d9\u306e\u52b9\u7387\u5316\u30fb\u60c5\u5831\u306e\u4e00\u5143\u5316\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305fCRM\u5206\u6790\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\/article\/wp-content\/uploads\/sites\/3\/pixta_87826793_M.jpg\" alt=\"\" class=\"wp-image-14507\"\/><\/figure>\n\n\n\n<p>CRM\u5206\u6790\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3082\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u305f\u5834\u5408\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u9078\u3076\u969b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRM\u5206\u6790\u306b\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h3>\n\n\n\n<p>CRM\u5206\u6790\u306f\u5927\u91cf\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6271\u3046\u3053\u3068\u3092\u524d\u63d0\u3068\u3057\u3066\u304a\u308a\u3001\u624b\u4f5c\u696d\u3067\u306f\u624b\u9593\u3082\u304b\u304b\u308a\u307e\u305f\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u70b9CRM\u30c4\u30fc\u30eb\u306f\u3001\u60c5\u5831\u306e\u53ce\u96c6\u30fb\u84c4\u7a4d\u30fb\u5206\u6790\u307e\u3067\u8fc5\u901f\u3067\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u308b\u305f\u3081\u5927\u5909\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4fbf\u5229\u306a\u6a5f\u80fd\u3092\u6709\u3059\u308b\u30c4\u30fc\u30eb\u3082\u8ca9\u58f2\u3055\u308c\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u81ea\u793e\u306e\u76ee\u7684\u306b\u304b\u306a\u3046\u3082\u306e\u304c\u3042\u308c\u3070\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u81ea\u793e\u306b\u5408\u3063\u305fCRM\u5206\u6790\u30c4\u30fc\u30eb\u3092\u9078\u629e<\/h3>\n\n\n\n<p>CRM\u5206\u6790\u306b\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u6709\u52b9\u306a\u5206\u6790\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3067\u304d\u3001\u65bd\u7b56\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3055\u307e\u3056\u307e\u306a\u6a5f\u80fd\u3092\u6301\u3064\u30c4\u30fc\u30eb\u304c\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u4ee5\u4e0b\u30dd\u30a4\u30f3\u30c8\u306b\u6ce8\u610f\u3057\u3066\u81ea\u793e\u306b\u5408\u3063\u305f\u30c4\u30fc\u30eb\u3092\u304a\u9078\u3073\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u30fb\u76ee\u7684\u306b\u6cbf\u3063\u305f\u6a5f\u80fd\u3092\u6709\u3057\u3066\u3044\u308b\u304b<\/p>\n\n\n\n<p>\u30fb\u81ea\u793e\u306e\u4fdd\u6709\u30c7\u30fc\u30bf\u306b\u3046\u307e\u304f\u9069\u5408\u3059\u308b\u304b<\/p>\n\n\n\n<p>\u30fb\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u64cd\u4f5c\u3057\u3084\u3059\u3044\u304b<\/p>\n\n\n\n<p>\u30fb\u30b3\u30b9\u30c8\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u304b<\/p>\n\n\n\n<p>\u30fb\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306f\u4e07\u5168\u304b<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5727\u5012\u7684\u306a\u67d4\u8edf\u6027\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3067\u591a\u69d8\u5316\u3059\u308b\u9867\u5ba2\u63a5\u70b9\u3092\u5f37\u5316\u3059\u308b\u306a\u3089<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/article\/wp-content\/uploads\/sites\/3\/2024\/01\/customer_sp.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5f53\u793e\u306e\u3054\u63d0\u4f9b\u3059\u308b\u300c<a href=\"\/service\/spiralv1\/\" target=\"_blank\" rel=\"noreferrer noopener\">SPIRAL<\/a>\u300d\u306f\u3001<strong>\u591a\u69d8\u5316\u3059\u308b\u9867\u5ba2\u63a5\u70b9\u306e\u5f37\u5316\u306b\u5fc5\u8981\u306a\u8981\u7d20\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u63d0\u4f9b\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u5c5e\u6027\u3084\u53d7\u6ce8\u5c65\u6b74\u306a\u3069\u9867\u5ba2\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u306b\u52a0\u3048\u3001<a href=\"\/solution\/mail\/\" title=\"https:\/\/www.pi-pe.co.jp\/solution\/mail\/\">\u30e1\u30fc\u30eb\u914d\u4fe1<\/a>\u3084<a href=\"\/solution\/inquiry-management\/\">\u554f\u3044\u5408\u308f\u305b\u7ba1\u7406<\/a>\u3001<a href=\"\/solution\/enquete_system\/\">\u30a2\u30f3\u30b1\u30fc\u30c8\u4f5c\u6210<\/a>\u3001<a 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target=\"_blank\" href=\"\/service\/spiralv1\/\" rel=\"noreferrer noopener\">SPIRAL<\/a>\u300d\u306e\u30da\u30fc\u30b8\u3092\u3054\u89a7\u3044\u305f\u3060\u304f\u304b\u3001\u30b5\u30fc\u30d3\u30b9\u5c0e\u5165\u3092\u3054\u691c\u8a0e\u4e2d\u306e\u65b9\u306f<a target=\"_blank\" href=\"https:\/\/www.pi-pe.co.jp\/regist\/is?SMPFORM=man-mcsepb-0e06c81b1a06832e44b64b391bc18b71\" rel=\"noreferrer noopener\">\u3053\u3061\u3089<\/a>\u304b\u3089\u305c\u3072\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 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